Social Selling Insights

How to Increase Sales Productivity by 40% Without Investing in Technology or Training

Talk of artificial intelligence, robots, and new apps is increasingly common amongst salespeople today. Technology can automate what would never have been possible only a few years ago. It can make us more efficient, engage more leads and close more business. With knowledge of Boolean search and access to resources in the cloud, we can all […]

Social selling isn’t very social, is it?

‘Social selling’ is typically a term used mainly to describe the most recent step in the evolution of lead generation, i.e. a progression from cold calling to warm emails, and a growing focus on personalisation thanks to LinkedIn and the information web. Sales and marketing automation, when used intelligently with good messaging, quality content and disciplined […]

The 3 Reasons Sales Leaders Choose To Outsource Lead Generation

outsource lead generation

Do you feel anxious when your sales reps resign? After investing time in hiring, training and nurturing new salespeople, voluntary turnover can be disheartening even for seasoned sales leaders. Not to mention, it’s extremely costly. High staff turnover is not uncommon in sales organisations, where reasons for leaving can can range from a poor fit […]

9 Critical Lead Generation KPIs Sales Leaders Should Measure

The importance of documented key performance indicators (KPIs) for lead generation cannot be overstated within the sales process. As the saying goes, what gets measured, gets done. Here are KPIs that are essential to identifying the strengths and weaknesses of your sales function. 1. Number of companies contacted An important component of lead generation is determining […]

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