Social Selling Insights

9 Critical Lead Generation KPIs Sales Leaders Should Measure

The importance of documented key performance indicators (KPIs) for lead generation cannot be overstated within the sales process. As the saying goes, what gets measured, gets done. Here are KPIs that are essential to identifying the strengths and weaknesses of your sales function. 1. Number of companies contacted An important component of lead generation is determining […]

3 Reasons to Adopt Hubspot’s Free Sales Platform

Hubspot CRM

Last month I was having breakfast with an old friend and business owner who had recently terminated his Hubspot license. When I asked why, he said that he wasn’t getting the value. I probed further and found out that there hadn’t been a solid process for passing inbound leads to the sales team. Whilst their […]

Timeless Business Development: The Yellow Pages vs. Sustainability

It is the role of marketers and salespeople to adopt new channels to supply their teams with high quality leads. In this, however, is a paradox: as channels are demonstrated to work they gain popularity and eventually become saturated. Look at any channel whether that be social, such as LinkedIn, or direct email marketing and […]

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