Network Sunday’s Growth Story
Network Sunday began in 2009. We were the first outbound marketing agency to generate sales leads via LinkedIn, which at the time was a recruitment platform. By 2014, buyers had become saturated with sales messages and the market shifted to inbound content marketing. Network Sunday tested a new marketing approach – instead of promoting products and services from the start, we first initiated dialogue between our clients and their buyers on industry topics for eBooks. The strategy proved successful and we built effective marketing programmes around content and events, which paved the way for sales conversations.