Wouldn’t it be great if hundreds more of your potential buyers understood your solution. Sales would sky rocket. The challenge of course is how do you achieve awareness at scale? People are time poor and competition for their time is increasing. We all receive impersonal sales pitches through LinkedIn and email. They are boring, uninspiring[…]
Don’t bore your buyers. Innovate your sales approach. Turn up the volume.
Network sunday Jan 07, 2019
One of the stand-out observations from our recent survey of B2B marketing leaders is how our expectations as consumers are now filtering through to B2B sales and marketing processes. Our consumer experiences with brands like Amazon and Apple have raised the marketing bar in areas like personalisation, speed of response and delivery and we’re no longer[…]
Sales and marketing departments have traditionally had a fractious relationship, not least because they are made up of very different people. One strategic and analytical, protective of the brand, the other looking build relationships and score goals. In recent times, the advent of social selling via LinkedIn has meant that salespeople and buyers are more visible[…]
We recently asked 40 B2B marketing leaders how they see the future of their sales and marketing operations unfolding. Three big themes emerged – content, automation and personalisation. Valuable Content People are bored of brands blowing their own trumpets. They’re looking for value now, content that offers fresh insight to address current and expected[…]
Our new survey on disruption in B2B sales and marketing processes has thrown up many insights but perhaps one of the most significant is the value marketers now give to content creation. Brands as publishers Not so long ago, B2B content meant a few pieces of product information for the sales team to use –[…]