Content Services
Our team of interviewers, writers, designers and producers help you capture the essence of your brand to engage your audience. We help you establish thought leadership and bring your story to life with creativity and impact.
In today’s shifting economic climate, businesses confront financial challenges like inflation and rising debt. In this report we discover the importance of optimising cash flow while maintaining customer satisfaction. By embracing digital transformation and fostering inter-departmental synergy, firms can effectively navigate these financial challenges.
In tech-driven era the HR sector is undergoing a seismic shift. While many HR solutions offer a one-size-fits-all approach, HubbubHR has carved a niche for itself with its adaptable and innovative solutions. The visionaries behind HubbubHR delve into the company’s journey, its approach to challenges, and the future they envision for HR tech.
Mention Me’s CEO, Andy Cockburn discusses their expertise in customer advocacy and harnessing existing customer relationships to drive brand growth. We explored consumer psychology, the evolution of marketing over the past decade, and how brands can drive sustainable growth by identifying and engaging their best brand advocates.
Explore our latest report, “Innovating Insurance:Understanding Emerging Risks in an Uncertain World,” sponsored by @Esri UK, for insights on how technology drives insurance innovation amidst climate change and evolving consumer expectations. From climate risk to AI, IoT, and data insights, we’re breaking down industry transformation.
Globant’s Head of AI, JJ López Murphy, provides perspectives on the future where human creativity is pioneered by AI in entertainment which requires responsible implementation focused on people. Globant is helping the Media and Entertainment industry leverage AI to transform through personalisation of content and experiences.
In a world where digital and tech talent is the lifeblood of success, we had the privilege of sitting down with a seasoned professional, Lorena Palmariello at Apprilis, who has a wealth of expertise in talent management. She shared insights, strategies, and her vision for the future of talent in this digital era.
In this Market View report, several respondents spoke to the importance of maintaining a human-centred perspective. “The line between being a buying representative of an organisation and being an individual with a personal life is blurring more and more online,” remarked one. How this convergence manifests within organisations varies.
In this third and final edition of our MarketView publication on the topic, we have delved deeper into the latest thinking and developments around the role of human engagement across the B2B buying cycle. This time we’ve spoken to leading sales and marketing professionals at more than 60 B2B brands around the world, who have candidly shared their latest experiences and insights.
In this Market View report, several respondents spoke to the importance of maintaining a human-centred perspective. “The line between being a buying representative of an organisation and being an individual with a personal life is blurring more and more online,” remarked one. How this convergence manifests within organisations varies.
At Network Sunday, we love bringing people together through exciting events that spark meaningful discussions and connections. We recently launched the TechPros Guild, an online community where interviewees and sponsors can review and comment on our ‘One Pager’ interview write-ups and engage in broader conversations and find out about events they can join.
UK-based Standard Gas Technologies Ltd believes the process it has developed, patented, and is commercialising can transform waste management into a key part of the Circular or Regenerative Economy and make a significant contribution to the mitigation of Climate Change and the goals of Net Zero.
As companies focus on accelerating time to market, they are successfully speeding up development methods. Testing remains the bottleneck, but rushing testing is not the answer. Failure to test properly will result in loss of business. In this video magazine, we explore the options for speeding up time to market and reducing cost while improving quality in D365 implementations.
The banking and financial services industry is characterised by enormously complex, globe-spanning financial technology systems. Quality assurance must be the beating heart of technology in this sector, not just to address risk, security and compliance, but also to ensure customer trust and satisfaction.
Until now, companies that trade concentrates have had few options for trading and risk management platforms. Many still use platforms that were designed for much more straightforward commodity trading. Traders can see their positions, they can see their P&L, and they can do their invoicing. But the process is time-consuming and prone to error.
Rob Allport, Head of Marketing at Blue Optima shares his thoughts on strategies for engaging buyers through identifying broad themes and then creating value through education including helping to identify problems coming down the track. Lead with value, not product.
We have brought together B2B marketing leaders from across the technology, consulting and wider professional services industry with a focus on enterprise sales, to share their insights on how the buyer experience has changed, and how they are adapting their strategies.
In this eBook, sponsored by Softwire – one of the UK’s leading technology consultancies – we will examine the challenges and opportunities that lie ahead for brands and organisations within M&E, taking in expert views from across both industries.
Working capital is essential to the health of every business, but managing it effectively is a delicate balancing act – never more so than now. Companies need to have enough cash available to cover both planned and unexpected costs, and be able to make the best use of the funds available. This requires the effective management of payables, receivables, inventory, and cash.
This eBook, based on a series of interviews with global travel management professionals, reveals the latest thinking around business travel. It outlines the steps businesses are taking to enhance spend management and address ground transportation complexity, while innovating to ensure employee well-being and environmental sustainability are front of mind.
In this eBook, sponsored by Esri UK, we will examine the opportunities and challenges offered by both communication technologies, and explore how the infrastructure to support this is being installed above and below ground.
To better understand how customers and sellers are reacting to pandemic induced changes, we brought together B2B sales and marketing leaders from across the industry to share their insights on how the buyer experience has changed, and what still needs to be done to help the industry thrive in a new era..
In 2021, digital transformation is a core requirement for business, but many organisations are struggling with the pace of transformation that is needed. We asked some of the leading UK consultancies how IT leaders can accelerate digital transformation and how can we adopt a faster pace of change while prioritising the right projects.
A few years ago, the forecast for telecom network growth was certainly healthy, but we had no idea that a global pandemic was lurking around the corner and the impact it was about to have on businesses around the world. This IQGeo sponsored eMagazine explores the topics of network resilience and disaster response, the field worker experience, and strategies for reducing customer churn in this sector.
Achieving Return on Investment ‘ROI’ on marketing investments is the intention of every technology and services business and their marketing leader. But over what period of time? We asked 23 enterprise technology and services marketing leaders what they thought about this and the brand marketing strategies they are currently deploying.
In this HCL sponsored eBook, we will explore contributors’ thoughts to show how CEOs have no choice but to act immediately, working with their Chief Supply Chain Officers (CSCOs) and other experts to build a more robust, agile, flexible and ready-for-anything supply chain function; one that uses technology and digital tools to take advantage of the transition ahead.
In this TATA Communications sponsored eBook, the experts brought together within these pages have been chosen to examine and define what it really means to be resilient, agile and connected in today’s manufacturing landscape.
This eBook is the result of our engagement with around 100 FMCG leaders. Through interviews, qualitative and quantitative research, Exceedra, in collaboration with TechPros.io, has pulled together the key beliefs, strategies and operational approaches from some of the biggest FMCG suppliers in Europe.
BT Ireland sponsored research which dug deep into the global enterprises under pressure to make dramatic changes to customer service delivery after seeing an exceptional change in 2020. The eBook offers unrivalled insights from dozens of C-Level contributors.
We ran a series of interviews sponsored by BT Ireland with business leaders to find out more about how they are meeting their remote working challenges. This eBook combines these findings with our insight to offer a guide to embedding the digital workplace into business strategy.
The pandemic changed billions of lives in many ways. Overnight, company networks moved from a centralised corporate space, protected by layers of firewalls, anti-virus software and hardware to employees’ kitchen tables and home broadband. But what does this rapid change mean for organisations’ cyber security? This report explores embedding the digital workplace into business strategy.
Understanding human psychology is important. ‘Paying it forward’ or ‘leading with value’ is central to an intelligent and effective B2H account-based marketing (ABM) strategy. When marketing to enterprise, the key often lies in helping the individual buyers first, rather than trying to demonstrate the benefits of your solution to their company.
When was the last time you made a business leader feel like they’d just had a great group therapy session? A well executed virtual roundtable event can do just this. Historically, most roundtable events brought together seven or eight senior executives in person to discuss a specific industry trend or challenge. Participants would share their own challenges, experiences and ideas.
This Esri UK sponsored eBook aims to combine the insights of practitioners working at the frontline of all this change with Esri’s deep knowledge of the emerging potential of GIS (Geographic Information Systems) as a way to make location the new secret weapon for practitioners to rise to the challenges.
Nobody would have predicted that from March 2020 there would be no more trade shows, conferences, roundtables, business dinners etc. taking place around the world. What does the future hold for events following the pandemic? We decided to ask marketing leaders in the UK. Find out how the market sees the future for events as everything moves virtual during these uncertain times.
Not many functions have experienced as much change in recent years as the marketing department. Likewise, the CMO role has become increasingly strategic with a broadening of scope, particularly in enterprise. Find out first hand from experienced marketing leaders what is driving these changes and the increasing importance of customer experience and buyer engagement in the marketing stack.
We interviewed senior IT leaders from across the travel, transport and logistics sectors sponsored by Mindtree. In this eBook, we share expertise from executives who are facing huge competition from Internet-based start-ups with agile technology and fast, personalised customer service.
Today buyers are inundated with content available at their fingertips 24/7. In most cases, reading about your proposition may not be of immediate interest! Instead, your buyers may prefer to read or watch something more interesting which could shape their thinking. As a result of the value derived from the experience you have given them, they are usually open to talking further. This eBook takes a deep dive into human psychology and content best practice.
Take a look at the fourth (2021) LinkedIn Endleman study on Thought Leadership. Many corporations are now putting thought leadership at the centre of their marketing strategy. 64% of buyers say that an organisation’s thought leadership content is a more trustworthy basis for assessing its capabilities and competency than its marketing materials and product sheets.