Enterprise Technology
Your company profile
Established Technology company, selling a mix of technology and professionals services. Your organisation will most likely have a sophisticated marketing function with an ongoing range of inhouse and outsourced initiatives. Your software or services will include one or more of the following: Cloud Adoption, Transformation Consulting, Legacy Migration, Security, Artificial Intelligence, IOT and Edge Computing. Your sales function is organised by Industry group and / or product / service lines.
Your market is worth almost US$500 Billion, nearly double what it was ten years ago, now growing at just over 7% per year. Competition is limited to <100 large service providers with strong balance sheets.
You sell complex solutions to >$Billion global companies, usually worth >£1M in specific sectors undergoing major transformations to address changes in consumer demand, technology and regulation. Your target market encompasses no more than 20 or 30 companies in each sector.
C-Level and their influencers / direct reports. Your buyers are usually responsible for technology change, innovation and transformation in Europe and the US.
Highly customised research-led ABM approach. Often existing relationships already in place but looking to break into new functions.
The key to the success of our enterprise engagement service, is our ability to truly immerse ourselves within your market space, products and services. We work closely with both your Marketing and Sales leaders, forging deep relationships to maximise the potential of the campaign(s), and providing you with a unique opportunity of access to individuals you want to do business with.