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B2B

Sales and marketing departments have traditionally had a fractious relationship, not least because they are made up of very different people. One strategic and analytical, protective of the brand, the other looking build relationships and score goals. In recent times, the advent of social selling via LinkedIn has meant that salespeople and buyers are more visible[…]

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We recently asked 40 B2B marketing leaders how they see the future of their sales and marketing operations unfolding. Three big themes emerged – content, automation and personalisation.   Valuable Content People are bored of brands blowing their own trumpets. They’re looking for value now, content that offers fresh insight to address current and expected[…]

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